Grower Services

Index Fresh is owned by California avocado growers committed to the long term success of the avocado industry. This commitment along with a thorough understanding of the needs of individual growers, backed up by solid marketing and operational efficiencies ensure that Index will always strive to deliver solid programs designed to maximize grower return and profitability.

Index Fresh offers a wide variety of programs for growers, including solid market information; pre-season estimates; seasonal harvest planning; maturity testing; free bin delivery/pickup or haul credit and rapid feedback of packout information. In addition, Index provides comprehensive analysis of grower returns. Packouts and grower statements are available on a password protected section of the Index Fresh web-site.

Communication with growers is through the daily “Fresh Facts” which provides information about current market conditions, long-term market trends, industry harvest rates, industry inventory positions and estimates of grower returns. The “Fresh Facts” is available by Fax, e-mail or on our Website. A newsletter sent by mail or e-mail also keeps growers up-to-date on industry and Index issues.

Index Fresh hosts meetings throughout the year in all growing regions, which are designed to address topical industry issues. Past meetings have dealt with production concerns, marketing and harvest planning. Each winter Index hosts an annual grower meeting where the prior season is reviewed, directors are elected and future plans are discussed.